Social Strategy for Exciting and Boring Brands

Social Strategy for Exciting and Boring Brands.

Josh Bernoff presents some intriguing and surprising research on what people pay attention to. Particularly interesting are his examples of how ‘boring’ brands create engaging activities to attract and retain their target audience.

Can’t have too many examples of how things are done right.

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About Melinda Moses

Social & Strategic Marketing for artisans, craftspeople, small businesses and the creatively inclined. Knot-Holer*, Blogger, Coach, Marketer, Audience Builder, Evangelist, Solopreneur, Mom, Technologist and Engagement Specialist. Get Found. Get Engaged. Get Results.
This entry was posted in Best Practices, Example, marketing, social media, Thought Leadership. Bookmark the permalink.

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