I’m always looking for best of breed examples that give folks a sense of what to do and how to do it well, and these websites each have something to offer for good design, usability and results.
We asked five industry experts to point out what works—and doesn’t—in the world of b-to-b Web sites, and also to comment on a few of their favorite examples. This year’s experts are:
Hoa Loranger, user experience specialist, Nielsen Norman Group; William Rice, president, Web Marketing Association;
Alan Webber, senior analyst, Forrester Research;
Aaron Kahlow, chairman and founder of the Online Marketing Summit and managing partner of search and usability firm BusinessOnLine;
Dana Todd, CMO of Newsforce Inc. and chairwoman of Search Engine Marketing Professional Organization’s (SEMPO’s) education committee.