This is a brilliantly concise summary of how to start building up your visibility online, in a knowing sort of way. It’s also an excellent starting point for simply understanding the framework for how it (social media marketing, business relationship management) all fits together.
Chris brings 3 concepts together, Listening First, Passports, and Outposts. This is the first of a two-parter and one of the best articles I’ve seen. Thank you Chris!
Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have conversations with the right people. But where should you start? What comprises a good methodology for using the platform? What’s the proper etiquette. Here are some starter moves to consider when building a presence framework for business communications purposes.
This ran pretty long. Let’s call it part 1 of 2. Click here for the rest of Chris’s excellent post.