I really pay attention to Mashable, “the Social Media Guide”. They always deliver fine ideas that spark some of my own efforts.
I am also acutely aware of the transition ‘traditional media’ is in [my brother Josh and his fiance are both reporters for major newspapers]. This article provides some alternatives worth exploring. Woody Lewis authored this post. Woody is a Social Media Strategist, web Architect who blogs about social media strategy for newspapers at woodylewis.com.
As for me, I love to read a newspaper in it’s traditional form and hate the thought of that going away. That being said, I’m all for enhancing and extending their value and that of new-media formats using video. That old adage “a picture is worth a thousand words” rings even truer today.
Online video is standard fare on many web sites. Businesses use video to drive marketing and communications, customer care, staff training, and many other processes. They have also put pressure on traditional media companies by embedding more ads in online video content, effectively shrinking traditional marketing budgets. What about the media companies themselves?
How do they use online video, and which companies are seeing results that can potentially impact their business, and the public’s perception of them? Below are five examples of traditional media companies using online video to adapt to the changing new media landscape.
click here for the full story 5 Ways Traditional Media Companies are Using Online Video.