Creating an Online (MIT Sloan CIO) Community using Pathable

This is my second year as the person behind the attendee-only online community for the MIT Sloan CIO Symposium (May 19, 2010, Cambridge, MA).

MIT Sloan CIO Symposium 2010 Theme

Powered by Pathable, the MITCIO online community provides some serious benefits to pretty much anyone involved with this event. Not only does it make connecting with people easier, it enables a new and extremely valuable currency — access and engagement in a secure environment that can be as public or as private as your needs dictate.This creates immense value for sponsors, speakers, faculty, attendees and the organizers who continue to strive for the best event possible. Last year, we had very little time to put it together and roll it out.  Still, over 75% of our participants used it and it got rave reviews from virtually everyone.

This year we’re getting started early and I am super excited to see how we can use it to stir up the conversations and energy levels around the Symposium before, during and after the one-day event. [we’re accepting award nominations and registrations now – visit us online!]

This post and the attached presentation are meant primarily for my MITCIO colleagues as we work together to define objectives and create a plan for Pathable to ratchet up the value we provide our Symposium constituents. But if YOU’RE interested, check it out and let me know if you have any questions about what we’re doing here at MITCIO. The Pathable platform is the perfect example of how people, technology, events and ideas can all work together to create something unique, innovative and really really powerful.

Look forward to your thoughts!



About Melinda Moses

Social & Strategic Marketing for artisans, craftspeople, small businesses and the creatively inclined. Knot-Holer*, Blogger, Coach, Marketer, Audience Builder, Evangelist, Solopreneur, Mom, Technologist and Engagement Specialist. Get Found. Get Engaged. Get Results.
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