Facebook Places (for advertisers) connects the physical with the virtual. By displaying your business within the context of other businesses nearby, or as a search result, you can reach a LOT of people. So whether you’re found by serendipity or on purpose, you get to play “capture your prospect’s attention” and see where it goes!
How many of you have so much business already that you don’t need any more help getting found??!!
This e-guidebook from Facebook (below) can be read as-is within this page if you just want to get the idea. If you want to save or print it, that’s no biggie either. Pay Scribd a few dollars OR upload a PDF of your own to Scribd’s library. Got any white papers hanging around? Any eBooks waiting to be published? Any marketing collateral you can convert and post (recent only please!)?? It’s a swell trade-off.