Category Archives: Thought Leadership

(building on) A Simple Presence Framework |

This is a brilliantly concise summary of how to start building up your visibility online, in a knowing sort of way. It’s also an excellent starting point for  simply understanding the framework for how it (social media marketing, business relationship management) … Continue reading

Posted in community, Methodologies, social media, Thought Leadership, Tools, Value | Tagged , , , | Leave a comment

Social Strategy for Exciting and Boring Brands

Social Strategy for Exciting and Boring Brands. Josh Bernoff presents some intriguing and surprising research on what people pay attention to. Particularly interesting are his examples of how ‘boring’ brands create engaging activities to attract and retain their target audience. … Continue reading

Posted in Best Practices, Example, marketing, social media, Thought Leadership | Leave a comment

Groundswell: All about Twitter (in a useful, ongoing way)

Check out the Groundswell blog here. Whether you know what to do with it or not, Twitter (-like applications) are here to stay. Josh’s blog keeps tabs on what’s happening and puts it in context. Josh and Charlene Li (one … Continue reading

Posted in social media, Thought Leadership, Tools | Tagged , , , , | Leave a comment